Selection and Making of Fragrance

Every fragrance is handcrafted by our founder after a long and detailed research process based on an understanding of the customers’ requirements and desires in terms of the perfume essence.  Each fragrance, and its ingredients have an unique identity that can be built, or layered, to please the creator. Across the Middle East, this 'layering' includes mixing oudhs, perfumes, oils, rose water  - all of which evoke the spirit of the region.